In today’s fiercely competitive online world, a strong local SEO strategy isn’t just a nice-to-have—it’s a game-changer. Businesses of all sizes depend on local SEO to attract nearby customers, dominate local search results, and boost their bottom line. Whether you’re a freelancer helping small businesses thrive, part of an agency managing multi-location campaigns, or working…
It’s been almost two years since generative AI burst onto the radars of tech and digital professionals worldwide. Since then, the conversation hasn’t stopped, and the developments keep coming. Not even 18 months ago, we found that ChatGPT’s local search capabilities were pretty poor. Fast-forward to now, and ChatGPT-4 enables users to search the web…
Local marketing is important for HVAC companies. In today’s competitive world, reaching local customers is key to growing your business. With so many HVAC companies out there, standing out in your area is more important than ever. More than just a seasonal service, HVAC companies now see year-round demand as consumers prioritize maintaining comfortable indoor…
As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re at. As a consultant or agency owner, that might involve reflecting on your business goals for the year and thinking about what you want to…
Facebook has just announced a ‘Gen-Z focused redesign’ in a bid to rival popular apps like TikTok. The redesign will feature a ‘Local’ specific tab that will group together local community-specific features, such as Marketplace, Groups, and Events. Image source: Tech Crunch Local content will also begin to be featured in a user’s feed, showcasing…
This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part Two: Processes and Workflows’. A busy agency can thrive or merely survive on its choice of project management tools. Old-fashioned spreadsheets and clunky time-tracking apps can seriously hinder your team’s…
This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter four of ‘Part Two: Processes and Workflows’. Content marketing has come a long way from the days of simple blog posts and social media updates. Today, it’s about delivering a seamless, data-driven experience…
This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter three of ‘Part Two: Processes and Workflows’. Building a successful SEO agency requires a laundry list of moving parts to come together. You need a skilled, knowledgeable, and engaged team with a variety…
BrightLocal has been measuring how consumers find local businesses for a long time. From the key websites they use, to, more recently, the platforms where they discover new businesses altogether, we’ve got a pretty good grasp on the most popular sites for finding business information. Even as the way people search changes, business directories continue…
If you’re a contractor, then mastering local SEO can lead to more business opportunities. Customers often search for services like plumbing, electrical, or building using terms that include a location. A 2024 study by Contractor Lead Partners, which analyzed 9,782 contractor Google Business Profiles, reveals that while some contractors are effectively leveraging online tools, many…