Having a digital marketing strategy is already a given for most pest control companies. But we want to make sure you’re including local SEO in your lineup and doing it the right way. Many business owners or SEO specialists new to the local side of search will often get tripped up when developing their understanding…
This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter two of ‘Part Two: Processes and Workflows’. Whether brand new to digital marketing or have been working in the industry for years, we can all agree that SEO is essential for online…
With many businesses facing increased competition and difficult trading conditions, reputation is more important than ever. It’s not just the fact that the majority of consumers trust online reviews as much as a personal recommendation either. According to Yell Business, reviews can also help improve communication and customer service. They give your business credibility and act…
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the machine. Who you gonna call? Not Google Business Profile (formerly known as Google My Business) support, as phone help was retired in 2021. But don’t…
Welcome to this comprehensive guide on how to create and manage your business listing on Yell.com. This guide will walk you through the steps of account creation, adding a new business listing, and claiming an existing listing. Whether you’re a new user or looking to optimize your current listing, follow these easy instructions to ensure…
Local SEO for Good is back! Taking place September 12, join us for a day of expert insights from some of the local, SEO, and digital marketing industry’s most knowledgable experts.
Imagine packing up and moving to a new place—exciting, right? Statistically, people in the U.S. move approximately 11.7 times during their lifetime. Each year, about 31 million Americans relocate, leading the moving industry to generate an estimated $86 billion in revenue in 2021. Around 3 million Americans relocate to a different state each year, with…
This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter one of ‘Part Two: Processes and Workflows’. The world of content marketing is changing at what feels like the speed of light. When you think you have figured out how to scale your…
Have you ever thought your local business had just one storefront? Think again. It has dozens. Today’s consumers scour multiple platforms and resources for local business information. They use those platforms to find local businesses that align with their needs. They are more than a discovery medium, however. They’re also used to compare suitable companies…
What’s going on with Google, fake reviews, and “review removal” services right now? BrightLocal contributor and Google Business Profile Gold Product Expert, Sam Knight, takes on the thorny issue and finds all is not well in the realm of reviews. Hold onto your hats—it’s about to get messy. Fake reviews are out of control on…