Local marketing is important for HVAC companies. In today’s competitive world, reaching local customers is key to growing your business. With so many HVAC companies out there, standing out in your area is more important than ever. More than just a seasonal service, HVAC companies now see year-round demand as consumers prioritize maintaining comfortable indoor…
If you’re a contractor, then mastering local SEO can lead to more business opportunities. Customers often search for services like plumbing, electrical, or building using terms that include a location. A 2024 study by Contractor Lead Partners, which analyzed 9,782 contractor Google Business Profiles, reveals that while some contractors are effectively leveraging online tools, many…
Having a digital marketing strategy is already a given for most pest control companies. But we want to make sure you’re including local SEO in your lineup and doing it the right way. Many business owners or SEO specialists new to the local side of search will often get tripped up when developing their understanding…
We’ve all been there… a dreaded ‘your listing is suspended’ email, rejected Google posts, ‘not approved’ products, verification issues, or a weird glitch in the business profile—a ghost in the machine. Who you gonna call? Not Google Business Profile (formerly known as Google My Business) support, as phone help was retired in 2021. But don’t…
Imagine packing up and moving to a new place—exciting, right? Statistically, people in the U.S. move approximately 11.7 times during their lifetime. Each year, about 31 million Americans relocate, leading the moving industry to generate an estimated $86 billion in revenue in 2021. Around 3 million Americans relocate to a different state each year, with…
What’s going on with Google, fake reviews, and “review removal” services right now? BrightLocal contributor and Google Business Profile Gold Product Expert, Sam Knight, takes on the thorny issue and finds all is not well in the realm of reviews. Hold onto your hats—it’s about to get messy. Fake reviews are out of control on…