It’s been almost two years since generative AI burst onto the radars of tech and digital professionals worldwide. Since then, the conversation hasn’t stopped, and the developments keep coming. Not even 18 months ago, we found that ChatGPT’s local search capabilities were pretty poor. Fast-forward to now, and ChatGPT-4 enables users to search the web…
As we approach the end of another raucous year in search and local marketing, it’s a good time to lift your head up and get a sense of where you’re at. As a consultant or agency owner, that might involve reflecting on your business goals for the year and thinking about what you want to…
BrightLocal has been measuring how consumers find local businesses for a long time. From the key websites they use, to, more recently, the platforms where they discover new businesses altogether, we’ve got a pretty good grasp on the most popular sites for finding business information. Even as the way people search changes, business directories continue…