{"id":139,"date":"2024-10-09T08:56:46","date_gmt":"2024-10-09T08:56:46","guid":{"rendered":"https:\/\/freeoseocheck.com\/blog\/2024\/10\/09\/the-best-listings-management-solutions-compared\/"},"modified":"2024-10-09T08:56:46","modified_gmt":"2024-10-09T08:56:46","slug":"the-best-listings-management-solutions-compared","status":"publish","type":"post","link":"https:\/\/freeoseocheck.com\/blog\/the-best-listings-management-solutions-compared\/","title":{"rendered":"The Best Listings Management Solutions Compared"},"content":{"rendered":"

Have you ever thought your local business had just one storefront? Think again. It has dozens.<\/span><\/p>\n

Today\u2019s consumers scour multiple platforms and resources for local business information. They use those platforms to find local businesses that align with their needs. They are more than a discovery medium, however. They\u2019re also used to compare suitable companies like-for-like and tell consumers how they can reach you.<\/span><\/p>\n

Each listing you create is a conduit to local consumers in your area. It ensures you\u2019re a part of their discovery and assessment process and connects you with a broader pool of prospects than might otherwise be the case.<\/span><\/p>\n

Keeping your listing information up to date is critical. Handling this task manually can be overwhelming and time-consuming\u2014so much so that it could leave you with little time left to do the other 20 things on your list.<\/span><\/p>\n

Listings management solutions<\/span><\/a> simplify the process. They save you time and eliminate the headache of manual updates and checking for errors. To help you choose the best local listings management software for your needs, we\u2019re comparing the top players in the market right now.<\/span><\/p>\n

For each service, we\u2019ll evaluate the features that matter most to you as someone working with local businesses. We\u2019ll look at what each listings management service offers, what it lacks, and how much it costs.<\/span><\/p>\n

What is a listings management service?<\/span><\/h2>\n

From Google Business Profile (GBP)<\/a> to Yelp, Facebook to Instagram, Bing Places to Apple Maps, there are multiple places where your business information may appear online. Each listing provides a convenient way for a local consumer to find and connect with you, boosting your lead pipeline, web traffic, and visitor numbers. But it\u2019s only useful when that information is accurate.<\/span><\/p>\n

While a basic listing will include your business name, address, phone number, and website URL, most listings will also have space for other helpful details.<\/span><\/p>\n

Depending on the platform, that could mean images and videos showing your premises or your products and services. You may be able to post your opening hours, list accepted payment types, and indicate whether your premises offer on-site parking facilities.<\/span><\/p>\n

Listings management is a way to keep all this information up to date across all the platforms, maps, and directories where your business information is shared.<\/span><\/p>\n

According to the Local Business Discovery & Trust Report<\/a>,<\/span> 62% of consumers would avoid using a business<\/span> if they found incorrect information online, so being proactive about managing your listing is essential. <\/span><\/p>\n

\"Final<\/p>\n

It\u2019s a way to build trust and protect your reputation. Keep things timely, and you\u2019ll lead local search users to your website or your bricks-and-mortar location. However, if you let your information lapse, those same people will probably end up at your competitor\u2019s door.<\/span><\/p>\n

In practice, listings management is hard to handle manually. It\u2019s time-consuming to log in and out of multiple platforms and frustrating to check the same information dozens of times across numerous listings. If you have multiple locations, each with multiple listings, this becomes a real resource drain.<\/span><\/p>\n

Information fatigue means it can be hard to spot discrepancies yourself. Even just one digit wrong on your zip code or one address formatted differently from the rest can undermine your listing accuracy and create uncertainty for search engines and local consumers.<\/span><\/p>\n

This is where the right tools step in. The best local listings management software will automate the process of checking and updating your listing information wherever your business appears online. Changes can be made and rolled out simultaneously rather than individually across all listings for all locations.<\/span><\/p>\n

Some tools have additional functionality. BrightLocal\u2019s suite of tools includes a <\/span>GBP Post Scheduler<\/span><\/a>, for example, so you can easily create and share updates to your Google Business Profile listing. Some tools will include review management functionality, while others might also help detect duplicate listings.<\/span><\/p>\n

Keep in mind listings management isn\u2019t always text-based.<\/span> Research<\/span><\/a> shows that Business photos taken by customers are particularly important decision-making factors, especially in the hospitality and wellbeing spaces.\u00a0<\/span><\/p>\n

How does managing listings differ from building citations?<\/span><\/h3>\n

Citation building is the step before listings management. It\u2019s the act of creating (rather than managing) a business listing. In its most basic form, a <\/span>local citation<\/span><\/a> is your business NAP (name, address, and phone number), published online.<\/span><\/p>\n

Some of the same principles of listings management apply to citations. If your core business information changes, you\u2019ll need to take action to update that information in every citation. This often isn\u2019t as easy as it sounds.<\/span> If your business relocates<\/span><\/a>, you\u2019ll need to update your citations. That could mean changing hundreds of directory listings. Similarly, you\u2019ll need to build new listings if you open a new location.<\/span><\/p>\n

You can use a<\/span>\u00a0local citation builder<\/span><\/a> to build new citations on directories and other sites and fix any inaccuracies in the NAP information. Our<\/span> comparison of local citation services<\/span><\/a> outlines the pros and cons of each service to help you choose a tool suitable for your needs.<\/span><\/p>\n

The Best Listings Management Solutions Compared<\/span><\/h2>\n

Click and drag to see all columns.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
<\/th>\nBrightLocal<\/th>\nYext<\/th>\nSemrush<\/th>\nMoz Local<\/th>\nBirdeye<\/th>\nUberall<\/th>\nLocalo<\/th>\n<\/tr>\n<\/thead>\n
Cost<\/td>\n<\/td>\nFrom $16\/month, per platform<\/td>\nFrom $139.95\/month<\/td>\nFrom $14\/month<\/td>\nFrom $299\/month per location<\/td>\nN\/A<\/td>\nFrom $70\/month per location<\/td>\n<\/tr>\n
Free trial<\/td>\nYes<\/td>\nNo<\/td>\nYes<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Multiple locations<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\n<\/tr>\n
Broad network<\/td>\nYes<\/td>\nNo<\/td>\nYes<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\n<\/td>\n<\/tr>\n
Duplicate detection<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\nYes<\/td>\nNo<\/td>\nYes<\/td>\n<\/td>\n<\/tr>\n
Customizable citations<\/td>\nYes<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\n<\/td>\n<\/tr>\n
Review monitoring included<\/td>\nYes<\/td>\nNo<\/td>\nYes<\/td>\nYes<\/td>\nNo<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Ranking tracker included<\/td>\nNo<\/td>\nYes<\/td>\nYes<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\nYes<\/td>\n<\/tr>\n
Edit protection<\/td>\nYes<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\nNo<\/td>\nYes<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/p>\n

BrightLocal<\/span><\/h3>\n
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