{"id":196,"date":"2024-10-31T07:00:24","date_gmt":"2024-10-31T07:00:24","guid":{"rendered":"https:\/\/freeoseocheck.com\/blog\/choosing-the-best-project-management-tools-for-your-agency\/"},"modified":"2024-10-31T07:00:24","modified_gmt":"2024-10-31T07:00:24","slug":"choosing-the-best-project-management-tools-for-your-agency","status":"publish","type":"post","link":"https:\/\/freeoseocheck.com\/blog\/choosing-the-best-project-management-tools-for-your-agency\/","title":{"rendered":"Choosing the Best Project Management Tools for Your Agency"},"content":{"rendered":"
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This article is from our\u00a0Agency Growth Handbook<\/a>\u2014a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of \u2018Part Two: Processes and Workflows<\/a>\u2019.<\/p>\n<\/div>\n

A busy agency can thrive or merely survive on its choice of project management tools. Old-fashioned spreadsheets and clunky time-tracking apps can seriously hinder your team\u2019s creativity. Too many tools can lead to duplication of effort, cause confusion, and potentially lead to completely inaccurate billing.<\/span><\/p>\n

Keeping your projects organized and accurately tracking your billable hours is key to working effectively and efficiently. Having the right tools in place also means you can confidently manage your resources and consistently deliver client work on time.<\/span><\/p>\n

There are two distinct categories of tools you want to look out for: project management tools (to help you keep track of your overall project and enable effective communications) and time-tracking software. Many project management tools include time-tracking, but for many, you\u2019ll need something extra.<\/span><\/p>\n

So which marketing project management software tools will make your life easier and <\/span>help you scale your agency business<\/span><\/a>? With so many tools on the market, identifying the best fit is easier said than done.<\/span><\/p>\n

Why do you need marketing project management tools?<\/b><\/h2>\n

Juggling multiple client projects, incoming briefs, various deadlines, and a team can be a recipe for disaster. Unless that is, you have logical<\/span> processes for everything from content creation<\/span><\/a> to client reports and actually useful tools in place to do some of the heavy lifting for you.<\/span><\/p>\n

Project management and time-tracking tools aren\u2019t just nice to have. They can make a noticeable difference to how seamlessly your agency operates:<\/span><\/p>\n

Organize client briefs<\/h3>\n

Different clients have different priorities, service agreements, and briefs. A dedicated project management tool makes it easy to keep track of each specific client and their associated briefs, no matter how many projects you currently have on the go. This is especially useful if you often receive ad-hoc or last-minute requests and need a better way to stay on top of them.<\/span><\/p>\n

Streamline resource planning<\/h3>\n

A good tool will give you a clear view of each project and its upcoming deadlines so you can allocate resources accordingly. This isn\u2019t just a way to make managing your team easier. It can also go a long way toward controlling costs and optimizing how your agency business operates.<\/span><\/p>\n

Efficient task management<\/h3>\n

Assigning specific tasks to individual team members is another way to manage your team\u2019s productivity. It also encourages accountability by making it easier for each person to manage their workload and maintain a clear view of what they need to deliver.<\/span><\/p>\n

If your chosen tool has status tracking, you can quickly see who\u2019s on track and who\u2019s in the weeds. From there you can intervene, if needed, or assign additional resources to keep client deliverables flowing.<\/p>\n

Enhanced communication<\/h3>\n

The right project management software will enhance collaboration and communication. This isn\u2019t restricted to internal comms, either. Many tools will allow you to control permissions at an individual user level, so you can also grant limited access to your clients. That access could speed up project approval or open up productive new lines of communication between your agency and your clients.<\/span><\/p>\n

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Top Tips for Optimal Project Management<\/span><\/h2>\n

Getting project management right removes much of the last-minute stress and panic that typically accompanies poorly organized client campaigns. It also puts you in a much better place when it comes to client retention and scaling your business.<\/span><\/p>\n